How to Use NFT's
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This is a very attractive featur to an artist, as they usually don’t get any future proceeds after the art is first sold.
And art isn’t the only way to make
money with NFTs. Brands like Taco Bell and Charmin have auctioned off themed
NFT art for charity. Taco Bell’s art sold out in minutes, with the highest bids
topping $3 million worth of
cryptocoins. Charmin dubbed its offering “NFTP” for non-fungible toilet paper.
A 2011-era GIF of a cat with a pop-tart body, called Nyan Cat, sold for nearly
$600,000 in February.
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Sports is a big seller also. NBA Top Shot generated more than $500 million in sales as of March, while a single LeBron James highlight NFT brought in more than $200,000 on its own.
Even celebrities are jumping on the
bandwagon. Snoop Dogg and Lindsay Lohan have released unique memories, artwork,
and moments as securitized NFTs.
Let’s get back to that imaginar painting that only exists in the digital world. The blockchain, NFTS, and a
system of record for ownership would seem to solve all your problems.
But here’s part of that problem you
might not have thought about—and its one entrepreneurs need to solve. The
markets for physical things like saws are (for the most part) standardized and
regulated.
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“If you want to sell me a piece o your
company,” says Joe Procopio, “the SEC will definitely be involved.”
The markets for physical collectibles
like paintings aren’t as regulated, but are somewhat standardized.
“If you want to sell me your Tom Brady rookie card or your Fantastic Four #1,” says Procopio, “there is at least an agreement of value based on some standard—scarcity, condition, proof of ownership—those are all considered and balanced across the trading card or comic book industry.”
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Now think about NFTs. The markets for
virtual assets are individually controlle by the smart contract that created
that NFT. “Can you really buy a ‘piece’ of a celebrity or their digital
equivalent?” asks Procopio.
“No. What you’re buying is speculation,
and you’re also betting on the integrity of the market maker.”
That’s a real problem. There will be
scams and lawsuits; there will be chaos around these new markets as they
struggle to exist without any connection to a universal marketplace.
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Right now, the value rules for digital
assets like NFTs are being made up on th spot. This might be exciting to some
investors, but “maybe not a great idea in terms of risk vs. reward.”
Procopio relates the lesson learned
“the hard way” with Gamestop.
“There’s no way Gamestop is worth any more than, let’s say $40 a share max.” But lots of investors are still hanging on to $400-a[1]share bags of that company because they believed that others would be compelled to pay more than that.
The lesson, he says, is that we can
lose the foundation of a digital asset’s valu being tied to a physical
standard—"but what we can’t lose is the line between speculation and
reality, even if that reality is virtual.”
Here’s where Procopio thinks there is
some entrepreneurial opportunity.
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“Most of the action around NFTs
currently swirls around creating the tokens, tyin them to a digital asset, and
auctioning them off. This is the digital currency ICO-equivalent phase of
digital assets, where the quick FOMO money is made.”
The vast majority of these assets, he
says, will devalue back into the bits that created them. But organization of
digital assets has to happen at some point.
Someone is eventually going to make an
index like the Dow Jones or the Nasdaq, once the standards of what a digital
“asset” actually is gains more definition.
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“Let’s call this the Coinbase of
digital assets,” says Procopio. And since speculation is already a big part of
the picture, someone i going to “white-glove” the brokering of these assets.
Let’s call this the Amazon of digital assets.”
Procopio says it’s an exciting time to get involved as an entrepreneur—just avoid the lure of the quick (digital) buck.


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