Youtube Marketing
Introduction
Youtube Marketing. In the past few years we have witnessed a revolution in our social lives; everything is online from our business to our pass time activities. More and more businesses are making it a priority to have a strong online presence simply because there is plenty of money in the online business. If you are reading this then it is safe to say you are also looking to have your slice of this online pie.
As a marketer having and maintaining an online presence that is not only strong but reputable is supposed to be one of your top priorities if not the most important priority. There are so many ways that one can this, so many technical terms such as the ubiquitous Search Engine Optimization (SEO) and it is easy for you to be bogged down with this and forget about all else. Well, this is not in any way meant to downplay the importance of SEO; it is actually very brilliant in itself. However, it is quite easy for marketers to overlook the second largest search engine available on the internet; YouTube.
The Importance of s Strong Presence
At this point I am sure that there is a modicum of skepticism in you that is tellin you that YouTube is not all that important because it is only a video search engine. Well, sorry to inform you that you are wrong because it is important.
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Here are the reasons why YouTube counts:
• YouTube alone is significantly larger than other search engines such as Yahoo, Bing, Ask and AOL....Put Together
• In each and every mont the YouTube Search engine receive approximately 3 billion searches
• On average for every 2 searches on the internet, there is 1 search that is on YouTube. That is 50 per cent of the searches!!
• YouTube is able to attract more adults aged 18-35 living in the US than any other cable network in the market
• In each and every month, thereare approximately 6 billion hours that are spent on YouTube alone.
This is just the tip of the iceberg on all the mind boggling statistics concerning YouTube. In the event that you are not interested in having a slice of this lucrative pie, then there is a chance that your marketing campaign has the bar set a tad bit too low.
Breaking Down a YouTube Video
Let us begin with a rhetoricalquestion. When is the last time you took time off your busy schedule and logged in to YouTube to engage yourself in a few minutes of watching a self-promotional video that was poorly produces, boring and at the end of it all it was not meant to help you to achieve anything?
Well, no need to answer that one. Nobody has time for such self-punishment.
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There are few reasons as to why people will visit YouTube and they are very simple:
1. They are faced with a specific problem and they need to find a quick answer to it.
2. They are looking to pass time and enjoy a few entertaining videos of cats playing the piano or whatever tickles their fancy.
Being a professional business, you should always seek to offer the first option: a solution to a problem. As a rule of thumb you should always steer clear of self-promotiona videos. However, there is an exception for when you are aiming for a pre-roll advertising but that shall be covered later in the article. Your bread and butter should always be answers to specific problems or videos that are beneficial to the watchers in that they will walk away having gained some bit of information.
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If you are looking to launch a video marketing campaign on this YouTube platform then there are just but 3 essential steps that you need to be aware of.
1. Launching a Platform
2. Creating and Producing the right Video Content
3. Extensive YouTube SEO followed by Marketing
VideoRatings
It is completely unacceptable if all your viewers are abandoning your videos 5 seconds after clicking on it. It is also very disheartening if a negligible percentage of your viewers ar taking the time to leave a comment on your videos. Also, if your dislike to like ratio numbers read something like 50-50 then this is quite bad.
In the event that viewers do not engage with your video, then the YouTube spiders will automatically make the assumption that your video does not have the necessary quality and often this is the case.
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Also having a high video view count, probably in five figures, is pointless if over hal of those people are rushing down to leave negative comments or disliking you video. One of the easiest ways that you can ensure there is an increase in the overall level of engagement in your videos in the form of shares, subscriptions, votes and comments is by simply requesting your visitors to do so. At the end of the video, simply ask them to engage in whatever manner that you prefer.
YouTube Advertising
There are a number of pre-roll ad options that are available to YouTube advertisers such as:
• In stream: these are those ads that come before, during or after a video.
• In-search: these are those ads that pop up on the search page
• In-display: these are those ads that pop up next to the YouTube videos.
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Generally, the instream ads have been found to be the most engaging of all the above ads, the other two have been noted to result in banner blindness.
However, after the introduction of TrueView users have the option of skipping and ad after 5 seconds of watching it. The Advertiser will only pay for the ad if the users watch the ad for 30 seconds or the whole ad if it is shorter than 30 seconds.
An interesting fact is that the pre-roll ads are quite effective as over 30 per cent of YouTube users watch these ads. They also have a relatively high engagement, much higher than of those viewers who are forced to watch these ads in between the video. Your video bein very engaging, notwithstanding, the overall success with pre-roll advertising is dependent on a number of different factors. When you are developing a YouTube advertising campaign, it is important that you consider the following things:
• The kind of ad that is best suited for your niche
• Advertising via mobile
• Always make it engaging enough to make users watch past 5 seconds
Video Marketing
There is no argument that YouTube is the titan of video marketing, it is worth considering that there are other networks that can host your video as well. These include Vimeo, Viddler, Daily Motion, Facebook, and Hulu among many others.
These sites are capable of putting up impressive figures in terms of views i ever month. Networks such as Daily Motion can put up views of hundreds of millions in every month. If you aggregate these figure with those of the other networks then you have numbers that are too high to ignore.
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However, at this point you may be thinking of the cumbersome task of signing up to all the different sites and distributing the videos individually to each network and this may be a tad bit off putting.
However, thanks to an entrepreneur somewhere you have One Load that can do that foryou. OneLoad is a site that allows you to upload a video one time and it will distribute it to a whopping 18 different video networks at the same time. You may be required to part with some few dollars in the form of subscription fees but it is a worthwhile investment. There is of course the free plan that has limited features.
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Conclusion
Video marketing is certainly not an easy, cheap and simple method of advertising, however, it does work otherwise the countless score of businesses would not be doing it. While there are numerous ways that video advertising can be done online and through the internet, YouTube has revolutionized the way videos are shared and adverts made. Savvy users keen on making their presence or that of their products felt tap into the capability of YouTube.
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