YouTube SEO
YouTube SEO. Awesome! You have successfully come up with a video marketing plan for the next three months. This is an excellent and engaging video that spans 3 minutes and 50 seconds filled with very captivating content, and you have successfully uploaded the video to YouTube.
Then what next?
You patiently wait for the views counter to start ticking away. At first nothing happens but you tell yourself it has only been 15 minutes so wait a little longer. 15 minutes turn into hours which turn into a day then days and still you have nothing to show for all your hard work except a dismal 10 views (and this is including yourself, your friends, and every member of the production team watching it from separate computers). At this point you are almost concluding that YouTube videos are not for you and the whole endeavor was a complete waste of time. Hold on for a minut! There might be a simple reason as to why your video is performing dismally and it seems no one is interested in watching it. Could it be that you have completely forgotten about the marketing aspect of making the video?
Of Course it is!
It is important that you learn this
concept early on, lest you get frustrated with online video marketing.
Regardless of how captivating the content of your video is or how much you
think it is beneficial to people, if people are unable t find your video,
there is no way they are going to watch it, nor will you be able to make money
off it. Therefore, you need to market your video and the first step of this
process is through optimizing your video such that it gets higher rankings as
compared to other videos in the SERPs.
Despite the fact that Google purchased YouTube a while back, the search engine for the video site still maintains its own unique algorithm. The implication of this is that whatever might be suitable for the SERPs on Googl might not necessarily be suitable for YouTube. The good news here is that the basic concepts are still the same therefore you do not need to learn any new skills in order to be able to pull this one off. These concepts encompass the following: ensure that you engage your visitors, and make sure that your video is very relevant to your basic key words.
The four key stones for YouTube SEO are:
1. The relevancy of videos
2. The relevancy of your channel
3. The View Count
4. The View ratings and engagement
Relevancy
of Videos
It is almost goes without saying that there is
no way a YouTube spider can watch a video that you have posted and make a
conclusion that the video is not relevant to a particular keywor (however, it
would be quite exciting if it were able to do so).
Instead of actually watching your
video, YouTube spiders perform a ranking of your video on the basis of what
they are able to read this being the description of the video and its title.
These are similar to the meta descriptions and the headlines that are found in
Google. All you need to do is to insert your keywords and you secondary key
words and then tag your video in a manner that is appropriate.
Here is an example of a description
and title that are optimized for our hypothetical company Globe Fasteners
Consultancy:
How to Replace a Leaky Faucet in 5
Minutes
The following is step by step video
guide that will show you how to replace leaky faucet (primary keyword) – know
how to replace the faucet in five minutes. Equipment necessary: wrench, pliers,
replacement faucet (these will now constitute the secondary keywords or the
LSI).
Here the key words were incorporated
into the description of the video a well as the title. The impact of this is
that now the spider will be able to know that the video that has been uploaded
is relevant to the keyword “how to replace a leaky faucet”.
Relevancy
of the Channel
If you have any background
information about SEO then you will be well awar that by simply just
optimizing one solitary blog will not suffice! You entire website is required
to be in good terms with Google for the keywords that are related for you to
have any sort of traffic directed your way.
This is the same concept that applies
for channel relevancy.
You need to make use of you channel
description to compose a concise description that is rich in key words and
clearly gives information about who you are and what it is that you do.
For instance:
Globe Fasteners Consultancy (keyword)
is a hardware supplier (another keyword) that is well known and very
respectabl that is dedicated to making the process of replacing household
fittings such as faucets, windows and doors a painless and affordable endeavor.
We have been supplying household fitting to over 3000 customers for over 20
years.
It is also quite crucial that you
append a link to your website. The reason for thi is that the link in your
channel description is often designed as a follow. Also, you will get a
helpful, no charge included backlink from a PR-9 website.
You should further ensure that your
YouTube channel is only producing video that have a relation to exclusively
one niche – if you are thinking on uploading a video on riding bicycles on our
Global Fastening Consultancy channel then DO NOT!
View
Count
This area creates a conundrum much
like the chicken and the egg one.
Conventionally one of the way that
YouTube videos are ranked is through view counts. However, it is very difficult
for you to get views without already having a high ranking in SERPs.
A possible solution here is to market your videos extensively on social media, emails, blogs and anything platform that you have at your disposal
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