Email marketing | What is email marketing

 

Email marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. It is a way for businesses to reach out to current and potential customers and promote their products or services. Email marketing can be used to build brand awareness, generate leads, and drive sales. It can also be used to nurture existing relationships and keep customers engaged with a brand. Some popular email marketing platforms include Mailchimp, Constant Contact, and AWeber.

Email marketing can be a cost-effective way to reach a large audience and can be easily tracked and measured for success. Some best practices for email marketing include segmenting your email list to target specific groups of customers, personalizing the subject lin and content of the email to make it more relevant to the recipient, and testing and optimizing the subject line, content, and call-to-action to improve the open and click-through rates. It's also important to comply with email laws such as the CAN-SPAM Act in the US, which requires that commercial emails include the sender's physical address and an opt-out mechanism.

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Email marketing. As the Internet has grown, e-mail marketing has become one of the most efficient and cost-effective tools for onlin marketing. E-mail marketing drastically affects businesses whether they are B2B or B2C (business to business/business to consumer). Marketing through e-mail increases your brand loyalty and increases your customer service through the eyes of your customers. When permission base e-mail marketing is done right it can be more effective than any other type of online marketing strategy.

The thing to keep in mind i that no one single component of online marketing can stand on its own. For instance, an e-mail newsletter needs to have a great website to back it up as well as interest in your business to build your e-mail list in the first place.

The number one activity online is e-mail. This is why e-mail can be used as a great online marketing tool. Many Internet users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home.

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Permission Based E-mail

One important key to an effective e-mail marketing strategy is to only focus on permission based mail. This means that customers need to choose to receive mail from you. This is known as “opt in”.

You should never rent or buy a e-mail list since this is considered to be spam. No matter what the owner of the e-mail list will tell you, the majority of the addresses on the list did not opt in to receive e-mail or to have their personal information sold to you. When you send e-mail to people who don’t want its you’re sending spam.

Spam will give your company image a cheap look and take away any trust that customers have in you. You want leads that are quality and not quantity and this means building your own e-mail list. You’ll find that the final results will be tremendous to you and your business.

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E-mail marketing should b considered an extension of the customer service that you provide. You want to be able to communicate with your customers at every point in the sales process.

When you give your customers what they ask for, without abusing any permission, you establish the base for a relationship that is founded on respect and leads to long term customer loyalty.

 

Build your E-mail List

It takes time to build an e-mail list but once you do you’ll have the names of people who are genuinely interested in what you’re selling. The one thing you need to remember is not to abuse a person’s trust once they give you their private information and e-mail address. Let your customers know that you value their trust and will respect their privacy.

You can do this through a privac policy on your website where you promise not to sell information to other businesses or vendors. You can go so far as to let your customers know what you’ll be e-mailing them and how often they can expect it. Always provide people with the option to remove themselves from your e-mail list. This promotes customer confidence.

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If you take part in joint promotio and/or co-branding with another online company make sure that you don’t trade e-mail lists. What you can do is include information about that company in the newsletter you send to your customers. All e-mail should come only from you.

You’ll lose your customer’s trust if they think you’ve sold their personal information to another business. And this means that they will disregard any future communication with you and your business.

 

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E-mail Newsletters

If you’re going to send a newsletter via e-mail you need to provide incentives for people to want to stay on your e-mail list.

Ideas for Content: You don’t alway have to offer discounts or a free product as incentives to customers. The content of your newsletter can also be a good incentive. Good newsletter content includes:

· Customer submitted success stories.

· Information from experts in your industry.

· A section for questions and answers.

· News and/or statistics about your industry.

· Feedback from customers.

· Tips about your products or services.

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Keep it Short: Your newsletter should be concise, short, and get to the point. It should be no more than 1000 words and deal with no more than five different products or services at one time. People don’t like to read lengthy e-mails.

Newsletters that deal with too many departments are more difficult for you to updat. This could be a roadblock to you sending out newsletters on a regular basis while at the same time providing new and fresh content. If there is too much information in the first e-mail your customers won’t want to click through to your website. And a no-click means you have no way to keep track of the success or failure of your e-mail marketing strategy.

 

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Frequency and Timing: You need to determine when and how often you’re going to send out e-mail newsletters. You don’t want to send e-mails out too often as this will overwhelm your customers. At the same time, you don’t want to wait too long between e-mails or your customers will start to forget who you are.

Timing and consistency will var depending on what type of business you have. If you’re not sure when and how often to send your newsletters, just ask. Whenever someone joins your e-mail list ask them how often they would like to receive an e-mail from you.

 

List Hosting Services

You can build, send, and keep track of your e-mail marketing campaign by using an e-mail hosting program. Using an e-mail progra is an important method of effective online marketing. An e-mail hosting service takes away some of the work of manually adding and deleting addresses from your database. These services also have the ability to test your newsletters before you send them out. 

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